The Best Way to Exceed Your Restaurant Guests Expectations

In this week’s video, I’m going to teach you my number one tip for exceeding your guests’ expectations. Hey, everybody. Ryan Gromfin here: author, speaker, chef,
restaurateur, and the founder of as well as Now, last week, I talked a lot about what
great restaurant customer service is and we concluded that great restaurant customer service
comes from doing one thing really well and that is exceeding your guests’ expectations. If you’ve not yet watched that video, go ahead
and go back one week here on the blog and you’ll be able to watch that video, but today,
I’m going to teach you my number one tip for exceeding your guests’ expectations. It is so important that we don’t just meet
our guests’ expectations but that we exceed their expectations. Now, you only have to exceed your guests’
expectations by one percent but the only way we can do that is to first know what your
guests’ expectations are. This is not a detailed video about all the
specifics about exceeding expectations. I’m just going to very quickly right here
teach you my number one tip for exceeding their expectations. That is consistency. Now, I know you think, oh, consistency. Yeah, Ryan. We know that. You have to be consistent. No, no, no, no, no. I’m being very serious here. Your guests’ number one expectation is that
it is exactly the same or better than last time they were there. That’s their number one expectation. If they had a big portion of french fries
last time, they expect a big portion today. If it was fast last time, they expect it to
be fast today. If their steak was cooked perfectly last time,
they expect it to be cooked perfectly today. If the restaurant was loud and obnoxious and
fun and whatever, that’s what they expect today. So, you could do everything you want to try
to impress your guests, but if you are not consistent, if you don’t provide the exact
same everything – maybe with some improvements but at least the exact same everything – every
time someone comes into your restaurant, you’re probably wasting money on marketing, you’re
probably stressing out about all of the wrong things: your food costs, your labor costs,
everything else. If you are not consistent, you are not even
starting to exceed your guests’ expectations and everything else you do is going to be
for nothing. So, you must exceed your guests’ expectations
on every visit and the best way to exceed their expectations is to be incredibly consistent
because most of your competition can’t even do that. I know this seems a little simple but I hope
you take this message seriously. I hope you enjoyed this week’s video and I
look forward to bringing you another one just like this next week. Have a wonderful day. I want to thank you for watching that video. If you can do me three really quick favors
right now, very quick. The first is, if you haven’t already, will
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wonderful day. Thank you so much.

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