Rockwood Pulls Add Detail & Emotion to Hotel Hugo | ASSA ALBOY Accessories

Rockwood Pulls Add Detail & Emotion to Hotel Hugo | ASSA ALBOY Accessories


Well the Hugo project was a great
opportunity for me, and I had the chance to design the exterior and interior of
a boutique hotel in Manhattan, New York City. I think the design that
Marcello has brought into Hotel Hugo is really unique, because not only do you
feel almost immediately like a New York City local—just because of the design
that’s around you. He really brings in that industrial touch that is so unique
to Manhattan, but he also brings in the luxury elements that allow you to sit
back, relax and really enjoy your surroundings. The aesthetic that I wanted
to achieve was of a contemporary space, and with juxtaposition between traditional elements and very contemporary elements, and very refined
and elegant finishes juxtaposed to very rough finishes as well. It’s like,
you go to midtown Manhattan, everything is more clouded away and polished. You
go to SoHo, everything is exposed. With that in mind, I had to expose the
hardware and to make sure there was something that it was noticeable and
a very signature piece. The hardware is an opportunity to
reinforce the character of the building. The feelings and the emotions that come
out within a building—Hotel Hugo is a juxtaposition of
both raw industrial elements and fine, warm, modern finishes. And Rockwood
products gave the design as an opportunity to meld and find products
that exemplify that juxtaposition. I think Marcello is really good at
designing effortless sophistication. One of the ways to do that is to weave
consistent themes throughout the entire space, and Marcello has done this
through a number of different techniques. One again is this garden wall behind us.
Other areas that he’s done it is, again, in the wood gloss paneling in some of
the curved wood that’s throughout, as well as some of the lighting fixtures
that he’s used. Another area where Marcello has done it is simply in the
door handles. They’re beautifully created door handles, but they are consistent, and
they are the same in every area of the hotel. It was very important for me to
have a handle that was like a signature piece—not just as a visual element, but
as a tactile element. It was very important to give the visual experience,
the tactile experience, to the guests. Knowing that the guests and, in handling
particular, is the things that you see and you touch the most in everything. In
every project. You know, tell in particular where you want to be very
personal and you’re trying to be residential, and you want that everybody
feels at home when you are in hotels. It was a very important statement to tell. In
the handles, I see these things when, again, you take a handle that it would be
a very cold example. If someone says, “Oh I pull the handle,” is just this
one. But then once you put the stitched leather into it, and all of a sudden it’s
not just wrapped around, but is inset so all of a sudden there is craftsmanship
to it, and the stitches— somewhere to do those stitches. And so again,
they have to hem the leather around the stitches. So this is all stuff that
subliminally, you see. And so you feel, as I said, the
craftsmanship in something very contemporary. There’s a lot of options
with Rockwood products. They’re not cookie cutter at all.
There’s ranges of finishes and materials and custom mounting options that are
available. Although they have a catalog full of products, it’s almost every job is
considered custom. The hardware of a building is the most
intimate connection people have with the structure. A lot of times, contemporary
architecture is grand. It’s larger-than-life in some cases. It’s
unfamiliar, and the architectural hardware really puts the visitors in
control of that environment. In our case with the leather inset, you have a very
contemporary accessory. But all of a sudden, you feel the tradition in the
craftsmanship when you touch it. And that’s something that I could achieve
only with Rockwood in this case.

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